iphone 7 not a Game Changer
AN IMPROVED VERSION BUT NOT A GAME CHANGER ? Not even Chief Executive Tim Cook singing “Sweet Home Alabama” on Carpool Karaoke could get Wall Street excited about the launch of Apple Inc’s iPhone 7. Headphone not something revolutionary or extra ordinary: The new iPhone, which features a high-resolution camera and the option of a jet-black glossy finish but notably lacks the traditional analogue headphone jack, is not revolutionary, analysts said. “Overall, we thought that the phone was an improvement over previous models, but not a game changer that will reignite a significant upgrade cycle,” Deutsche Bank analyst Sherri Scribner wrote in a note. Apple shares, which closed up 0.6 per cent on Wednesday when the new phones were launched, were down more than 2pc at $106.04 in morning trading on Thursday. They had closed down nearly 2pc last year on the day the 6s and 6s Plus were unveiled. The iPhone 7 is priced at $649, the same as its predecessor, the 6s. The larger iPhon...
